Repertory Grids seeks to identify how people interpret their experiences. This is to be achieved by interviewing people to elucidate their personal feelings (friendly?Chostile, bad?Cgood, etc.) when confronted with prototypes.
1. Prepare a set of different prototypes (up to 12) of a service or a product
2. Prepare a grid listing all prototypes in columns but leave the right- and leftmost columns empty (see front page)
3. Randomly assign three prototypes from the set to each participant
4. Ask each participant to identify how one of these three prototypes is different from the other two
5. Ask the participants to describe this difference with two opposite adjective pairs (e.g. friendly?Chostile and bad?Cgood, etc.)
6. Collect the adjective pairs from step 4 and write them in the empty right- and leftmost cells of the grid
7. Ask every participant to rate every prototype on a certain predefined scale (e.g. from 1 to 5) with regard to all the collected adjectives and enter this value into the corresponding empty cells
8. Analyze the results quantitatively
1. Baskerville, R.L., Myers, M.D., 2002. Management Information Systems Research Center, University of Minnesota. MIS Q. 26, 1?C14. doi:10.2307/4132321
2. Hassenzahl, M., Wessler, R., 2000. Capturing Design Space From a User Perspective: The Repertory Grid Technique Revisited. Int. J. Hum. Comput. Interact. 12, 441?C459. doi:10.1207/S15327590IJHC1203&4_13<
The techniques below have the same characteristics.
The techniques below have different characteristics.